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For your reference, we have included the original job posting below.
Customer Acquisition Manager-Creative Director - Social Media Manager
Job Number:
25832667
Company Name:
Confidential Company
Job Location:
New York, NY US
Job Category:
Marketing & Advertising
Salary:
negotiable
Minimum Education:
4-Year College Degree
Customer Acquisition Manager-Creative Director - Social Media Manager
Categories: Marketing, Advertising
Title: Social Media Manager (1) Department: Marketing Division Location: New York Reports to: VP of Marketing Job Objective: This role requires a passion for digital media and intense curiosity about the future of how customers interact with each other, consume and engage with content, and develop affinity to brands online. It is a blend a mix of creative and technical skills to develop the strategy behind the companys social media marketing efforts and lead tactical execution across popular and up-and-coming social channels. This role must resourcefully engage social media partners as well as convey product attributes in a concise manner in order to attain customer interest.
Responsibilites: ? Responsible for social media strategy design and developing context (direct tone and voice of copy, type of graphic etc.) in order to convey the product and brand offerings in an manner which appeals to customers ? Source potential social media partners and adjust corporate social media strategy based on technological or business changes ? Drive execution of social media channels, including day-to-day updates and management of all social media engagements ? Convey brand attribute via social media and garner interest among existing / potential members ? Analyze data for trends and provide insights that result in recommended course corrections, campaign leanings and best practices for go-forward strategies based on measured performance and customer (internal and external) feedback ? Study and evaluate the social media landscape to assess whether new approaches in the social media discipline are applicable for the companys use ? Work across functional groups to coordinate efforts and ensure success ? Communicate with our platform partners (YouTube, Facebook, Twitter, etc.) to understand upcoming changes to their environments and the creative implications ? Be forward-looking for insights that may provide a glimpse of where our business is headed (trend-spotting)
Qualifications: ? Completion of a bachelors degree program or equivalent degree in relevant field of study ? A minimum of 5-7 years online marketing experience with a strong focus on Web 2.0 technologies ? Deep understanding of the social media discipline and a track record of success and achievement in this space ? Outstanding written and verbal communication skills ? Ability to generate ideas and work within minimal guidance ? Passionate about learning about how consumers think and creative problem solving ? Ability to understand the basics of technology associated with social media, customer communications, online marketing and eBusiness ? Working knowledge of and experience with online measurement platforms a plus (Omniture, Facebook Insights, YouTube Insights, Google Analytics, comScore, , etc.) ? Well-organized with ability to multi-task; flexible in a fast paced environment; think and respond quickly while maintaining attention to detail ? Positive, upbeat, can-do, professional and responsible attitude, independent and self-directed yet also team oriented
Title: Creative Director (1) Department: Marketing Division Location: New York Reports to: VP of Marketing Job Objective: Direct a team with overall creative oversight for developing a brand and managing the entire creative approach for a digital business. This person will be charged with determining the best way for us to visually represent our identity online and through other mediums. Responsibilities: - Form and maintain the brand identity of the product via the style of design and tone of content - Oversees website and visual platform - Manage graphic design, copy writing, website layout, and collateral development on a daily basis for website and email - Create advertising campaigns and promotions via email, banner ads, social media etc. - Responsible for translating marketing objectives into creative strategies, designs, and plans for multiple channels: email, public relations, advertising, partnership marketing - Develop creative programs and design concepts that meet the business objectives of the organization and that advance our brand strategy - Conceptualize ideas quickly and establish creative direction for mass media, new media, and loyalty program campaigns and delegate responsibilities to staff to carry out the vision Qualifications ? Bachelor?s Degree in Fine Arts, Marketing, or related field required; graduate degree a plus ? At least 5 years management experience working with large-scale web sites, e-marketing, and advertising, and at least 7 years of related creative work experience ? A strong working knowledge of experience design, brand development, interactive commerce and creative process; knowledge of industry best practices in user interface and interactive design, including image optimization and site mapping ? Ability to lead teams for projects from concept to completion ? Proven Project management skills ? must be capable of schedule tasks to team and complete projects in a time pressured environment ? Ability to communicate effectively, both orally and in writing ? Ability to supervise and train employees, to include organizing, prioritizing, and scheduling work assignments ? Knowledge of layouts, graphic fundamentals, typography and limitations of the web; must understand Flash and have the ability to storyboard or translate ideas to designers and develop innovative motion graphics solutions ? Print and web design capabilities: must know how to work in both media for integrated campaigns ? Experience with Photoshop, Adobe Illustrator, InDesign, Flash, QuarkXpress, PowerPoint and other programs usually required to apply ? HTML, Dynamic HTML, PHP and other Web experience strongly preferred ? Passion, Integrity, and Energy! ? Please send resume and portfolios
Title: Customer Acquisition Manager (1) Department: Marketing Division Location: New York Reports to: VP of Marketing Job Objective: This individual is passionate, creative and analytical consumer-marketing professional that knows how to acquire, engage and build loyal customers online. This person obtains new customers by developing and executing marketing strategies to capitalize on the uniqueness of our product, gather excitement within our current customer base for referral programs, and engage current customers to drive purchases. This role focuses on growing our site, enhancing user experience, creating new features to attract users, and developing multiple marketing channels.
Responsibilities: ? Achieve new customer acquisition targets by developing and implementing promotional and pricing aspects of the customer acquisition effort for Internet channel including planning, developing, and executing marketing programs and providing strategic direction to the appropriate teams ? Create multiple channel strategies involving email, public relations, SEO/SEM advertising, partner marketing, promotional activities and media to generate awareness and acquire customers ? Set strategic priorities with a direction for development, testing, and implementation of promotional offers and working with the appropriate management team ? Lead development of the product features and customer loyalty initiatives by overseeing development and implementation of innovative and measurable marketing programs to increase overall visibility ? Work collaboratively with the social media manager to generate campaigns that appeal to the business? demographic of customers ? Evaluate and analyze success of execution and learn for future programs ? Increases brand position by keeping apprised of competition and direct market trends Qualifications: ? Bachelor?s degree in Marketing, Advertising, Business, or related field preferred or equivalent related work experience; MBA or advanced degree in a relevant discipline is ideal ? 5+ years in marketing communication planning, promotion development, advertising, or direct marketing; experience working as a leader in marketing analysis in online/eCommerce environments with product marketing or product/business planning preferred ? Strong interpersonal and written communication skills; effectively collaborate with internal cross-functional teams and senior management ? Demonstrate leadership in management environments, evidence of strong business and organizational judgment; able to plan and execute in a timely fashion ? SEM and SEO experience working with Google Ad Words, Microsoft Bing, Yahoo Panama or other relevant toolsets; understanding of market penetration via new age media desired ? Passionate for understanding customer needs and innovatively create the best targeted solutions ? Analytical with ability to pull raw data from mainframe and analyze using SAS, SQL, Access or other data tools; experience in advanced data analysis techniques and statistical methods, (data modeling, querying and reporting tools, metrics reporting, prospecting, business intelligence) ? Flexibility to respond to changes quickly and thoughtfully ? Desire to work in a fast-paced, performance-driven environment; start-up experience helpful
Requirements:
Candidates must be willing to work contract to permanent. Contract would be for 3 to 4 months then converted to full-time.
